About Rick Ferguson

Richard Dutton

Rick Ferguson


The Wise Marketer Group


President and CEO


Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behaviour. He previously led global thought leadership efforts at Aimia and LoyaltyOne. Rick has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Rick is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including the Wall Street Journal, New York Times, USA Today, MSNBC, the Globe and Mail, the UK Guardian, Fast Company, and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.

Rick has been a keynote or featured speaker at many industry Conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He’s also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Australia, Canada, Chile, China, Germany, Malaysia, Singapore, South Africa, the United Kingdom, and the United States.

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