Effective Execution Consulting Company (EECC)
CEO and Founder
Margaret Meraw has over 36 years of experience in the loyalty marketing and financial services industries. Margaret has successfully strategized with global financial institutions, C-stores, retailers, restaurants, airlines and telecoms to implement large-scale loyalty, travel and marketing products and programs throughout North America, and the Caribbean.
As an Executive Leader at Kobie Marketing, Margaret managed large and diverse teams across multiple disciplines to effectively manage client implementations and integrations, including Program and Project Management, Requirements/Solutions, Operations Management, Quality Assurance, Call Center Support, Rewards Fulfillments and Vendor Management. Margaret has experience and subject matter expertise across most aspects of business, including strategy, design, marketing, campaigns, operations, and multiple client/third party/social and digital technology platforms. Always cognizant of efficiency, Margaret works to continually evolve and streamline processes and practices to enable clients to gain productivity. Recently, Margaret successfully strategized and implemented a full-service Contact Center and Rewards Fulfillment operations.
Margaret formerly worked for RBC Royal Bank (RBC), the largest financial institution in Canada. During her vast and varied career, Margaret worked on many transformational initiatives. Margaret strategized and launched new product and loyalty programs for international credit card portfolios within Canada, the United States, and throughout the Caribbean. She was also part of the 3-year task force responsible to launch EMV (Chip and PIN) within Canada. Margaret oversaw a team responsible to manage 150+ global vendors supporting the complex Payments Industry. Margaret also led in the establishment of Moneris Solutions, an Acquiring and Payments Solution provider created as part of a merger between RBC and the Bank of Montreal. Prior to Margaret’s focus on the Payments and Loyalty Marketing specialties, she assisted in transforming RBC’s Service Delivery throughout Canada, instituted global policies and procedures, and even worked as a branch manager.
Margaret has a Masters in Business Administration and Graduate Degree in Management from Athabasca University.