Marcin is an experienced loyalty marketing thought leader with a specialty in loyalty program design and technology. Worked with brands developing coalition loyalty as well as white labeled loyalty programs for Fortune 500 companies across travel, finance and retail industries for European, Asian and both Americas markets.
Founder of Bold Loyalty, firm established to make technology become a powerful tool in hands of Loyalty Program Managers rather than everyday headache. His 20+ years of experience in loyalty platform implementations led him to develop guidelines for loyalty platform providers and dedicated benchmarking methodology used by marketers to improve ROI from IT investments. Technology focused, works with marketers and loyalty providers to improve platform implementation process, starting from the RFI/RFP stage, through contract negotiations, project management, till the successful roll-out.
As a new technology enthusiast, introduced Beacons to airports and retail environment, proving IoT can successfully support marketing strategy of modern loyalty programs. Speaker and panel moderator at many conferences valued for his passion for loyalty coalitions and unique combination of IT and marketing experience.