About Jim Griffin

Jim Griffin

Jim Griffin




Managing Director


Jim Griffin is the Managing Director of Lassu Inc. and the Americas Director of Cartesian Consulting.

Lassu is a specialist is customer loyalty marketing. Capabilities include loyalty fraud detection, customer analytics and a loyalty consulting practice.

Red Amber™ (Loyalty Fraud Detection)

Red Amber™ is our flagship product. The software provides exception reporting and case management that efficiently detects employee fraud and abuse of retailers’ points-based rewards programs. Red Amber efficiently detects:

  • Unusual patterns of points earning related to cashier abuse
  • Suspicious patterns of points adjustment or points transfer
  • Nonconforming gift redemption activity
  • Non-qualifying member upgrades
  • Unexpected changes in individual points balances

Cartesian (Customer Analytics)

With 150 data scientists on staff and 45 client engagements in the past 12 months, Cartesian Consulting is a first-tier global analytics firm. Cartesian puts data to use in a marketing context, blending the science and the art of marketing. Cartesian helps brands across the world to improve revenues and margins by helping them to better utilize their data for business decisions and marketing interventions.

Jim Griffin

I’ve worked with dozens of clients on their CRM and loyalty strategy in multiple verticals, including retail, healthcare, travel, telecom, banking and B2B. I earned my MBA from the University of Minnesota, where I was formally recognized as the top-ranked graduate in the program. I am Six Sigma Black Belt trained, have done post-graduate work in Statistics, and am a faculty member with the International Institute of Digital Marketing (IIDM). I’m joined by an outstanding team of consultants, each of which is a specialist in one or more specific market verticals.

Please don’t hesitate to reach out should you have a question: jim.griffin@lassu.net or visit us at https://www.lassu.net/

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