About JB Ray

JB Ray

JB Ray


Edenred Pte Ltd, Singapore


Chief Operating Officer, South East Asia, Marketing Services


CRM, Loyalty and Marketing Services


Based in Singapore, JB has been with Edenred since 2003 in various regional and management roles such as Principal Consultant, General Manager and Managing Director. Currently, as Chief Operating Officer, South East Asia, he is leading the growth and market development of Loyalty/CRM and Marketing Services in the region.

JB has been an active leader and contributor in Asia-Pacific loyalty market for over 20 years and has strategized and consulted over 100 clients across diverse industries with several innovative, successful and award-winning Loyalty / CRM programs. With deep experience in Consulting, Marketing, Technology, Management and Operations in Asia Pacific market, JB has serviced many blue-chip clients in Airlines, Agriculture, Automobile, Finance/Banking, FMCG, Hospitality, Logistics, Manufacturing/Production, Retail/F&B, IT and Technology sectors.

A passionate loyalty marketing practitioner, JB has specialized in managing and operating Loyalty/CRM programs, improving customer engagement and increasing profitability. He has leveraged people, process and technology to create and design programs which have been effective, engaging and sustainable. He has also spearheaded several multi-country, multi-segment, multi-channel Loyalty programs, integrated with digital, mobile and social channels. In recent years, his focus has been on strategizing and orchestrating Loyalty/CRM programs to help organizations improve their value and relationships with customers, channel partners and employees.

A Bachelor of Science with Physics Honors and a Master of Computer Applications, JB has extensive experience with leading Management Consulting, Technology and Loyalty and Marketing agencies, previously.

Contact details


+65 6229 8666