About Brian Woolf

Brian Woolf

Brian Woolf


Retail Strategy Center




Brian Woolf is a globally recognized leader in loyalty marketing and President of the Retail Strategy Center, a Greenville SC based company that focuses on helping retailers improve their sales and profits through effective loyalty programs and lean retailing practices.

Mr. Woolf has developed techniques and metrics that have become guiding principles for some of the world’s most successful loyalty programs. He has particular expertise in Grocery and Consumer Product Marketing, and has been an advisor to leading supermarket brands throughout the world.

He has written and published three definitive works on loyalty and relationship marketing: Measured Marketing: A Tool to Shape Food Store Strategy; Customer Specific Marketing; and Loyalty Marketing: The Second Act.

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